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Showing posts from September, 2010

Always read your e-mails

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As someone who routinely lets the unread messages in my inbox creep into thousands- territory, I get it. Reading ALL THAT CRAP is typically a chore with zero reward other than the bragging rights that you have zero unread. However, there are occasions when trudging through and giving a thorough glance can actually be worthwhile. While Nigerian princes in need of assistance to secure riches beyond imagine is now a joke of e-mail lore, not every too-good-too-be-true invitation is - in fact - not legitimate. Case in point... A couple of months ago, an invitation to be part of the first-ever International Radio Festival arrived. "International Radio Festival? Never heard of it." would have been the easy answer. But the more I dug, the more this thing appeared to be the real deal. The offer came complete with a Swiss Air flight and accommodations in Zurich, in exchange for broadcasting live from the action and delivering a keynote address. No pressure, right?! After requesting th...